BRAND IDENTITY
Pretty Orange
For Pretty Orange I designed the brand identity and the logo. The brand joined our Brand Extension Program in autumn 2020.
Within a month we redefined their brand story, mission, vision and target group. From that point we designed their new look and feel. We made a brand book with guidelines for their new style.
With this brand guide they can inform their employees, co-workers and freelancers about their new style. In this way the visual communication will be consistent.