Hi! Welcome to the BRAND BASICS PROGRAM. In six weeks, we create a professional brand identity that perfectly matches your business. No concessions.

Concessions are for the indecisive, whereas this program is all about making decisions. And we know that’s hard. We will guide you in the decision-making process, to help you make the right decisions – the ones that will work for you in the long term.


Brand Guidelines are essentially a set of rules that explain how your brand works. We work from the essence and define your mission, brand persona, and values.

From this starting point we carefully craft an identity. The BRAND KIT includes the design of the following:

  1. Main logo
  2. Sub logo
  3. Your brand colors
  4. Unique brand typography
  5. Different brand elements
  6. Social media avatar
  7. Extensive brand manual

The manual includes basic guidelines for logo, brand colors and typography usage. It also includes guidelines for your imagery and video.


Possible to pay in 2 of 4 terms. Get 10% discount when paying the full amount at once.

What does this investment bring me?

It does not only bring you JOY, it brings you GROWTH and a PROFESSIONAL look. Together we analyze your brand. We start at the very essence of your business and carefully create an identity – not just something that looks good, but something that has strategic value. In the long term, too. No concessions.

Turn your business into a recognizable brand – a visual powerhouse. Make your perfect clients fall in love with it, over and over again. They keep coming back as your biggest fans. Your brand ambassadors.


No brand identity is complete without branded imagery. We would love to provide the most popular shoot location for two hours as a kick-start. During the BRAND BASICS program, you bring your photographer to shoot in Atelier Oost Amsterdam, worth 375€.



When your brand book has been finalized, we guide you through the process of using your brand elements in the right way. We do this during a one-on-one online call. After we close the program, you take the wheel. By that point, you have everything you need to get started and you’re able to work on your own, using our guidelines as a jumping-off point.

Register here and claim your spot in our 6-week program. Soon, we’ll start developing a brand identity exclusively for your business.

register now

Really great experience

Working with Roos in THE BRAND BASICS program was a really great experience! She was professional and clear from the start about how the program was going to work. 

I felt listened to, and Roos was happy to make adjustments whenever needed.

 I also asked for help with product packaging after the program had ended and now I have lovely packaging for an incense holder I designed for Votive Wares. I’m really happy with how everything turned out!


The program where beauty meets simplicity, in a sophisticated way.

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