BRAND IDENTITY
florastore
FLORASTORE joined The Brand Extension Program in autumn 2020. We dive deep into their brand, the goals and. their story.
From that point I designed the brand identity and the logo. The brand needed a more luxury and sustainable look and feel. I added natural colors and named them after plant accessories.
The client eventually picked another logo proposal for their brand, that better fits their sustainable goal. The one I show here is my favorite.