Brand identity and logo design for a beauty brand

How I love to create a visual brand identity and logo for a start-up with an amazing story. This ladies behind this beauty brand from Amsterdam are rebels with innovative ideas. They don’t want to be clean and white, they are bold and colorful. Inspired by the Dutch Masters we created a look and feel for Sweet Rumour Amsterdam.

Brand identity and logo design by Roos Oosterbroek, creative freelancer from Amsterdam

Inspired by the peony, wild flowers and Dutch Masters paintings, the brand identity and logo design for Sweet Rumour is created. Bold colours and dark notes with golden elements.

A new beauty product – called The Daily Nectar – gives a nourishing boost for skin, body and well-being. The liquid formulation is supercharged with a scientifically selected combination of antioxidants, hyaluronic acid, multivitamins and botanicals.

Brand identity photography by Roos Oosterbroek, creative freelancer from Amsterdam

We hired Roos to help us with the new emerging brand and she was a great help and source of creativity. Thanks to her, our brand is exactly what we hoped for!

NEJA MORATO | Founder Sweet Rumour amsterdam