Hi! My name is Roos, a brand designer from Amsterdam. I design impactful brand identities and minimalistic visually strong content for interior and lifestyle brands.

Learn more about what I offer and how we can work together to make your brand look outstanding.

// For the lovers of simplicity

Minimalism for maximum impact.

Are you looking for a brand identity that fits a balanced and clean style? Would you want to use minimalism for maximum impact? And do you love to work structured with clear communication?

Then Roos is your perfect fit as a designer for your brand identity, graphic design requests and creative direction.  Let me take your brand to the next level.

Find out more

There’s always room for improvement

Let me introduce myself as a passionate brand designer, art director and photographer. I’m specialized in creating brand identities for interior and lifestyle brands. I point out assets of your branding that need improvement. I help you getting these structured an renewed.

While you focus on your business, I focus on creating a minimalistic look and feel for your brand. A new identity for a visually strong appereance – that not only looks good, but also tells your story.

Brand identity

Never not curious about your story and brand positioning. Let me create an unique look and feel for you, that perfectly fits your brand.


Do you need an art director with design skills, who creates from concept and brings it to life? I have over 7 years of experience and worked for start-ups and retail brands.


We create abstract hand painted prints and minimalistic line art illustrations. Let us create hand made illustrations for you brand. You can even buy our work in the shop. 

Brands I create for.

Why ‘create‘? Because I can’t call it ‘work‘. I love to challenge myself every time. I create with experience, skills, creativity and passion for simplicity, minimalism and balance. Let me take your brand to the next level. With a minimalistic look and feel for maximum impact. A brand identity that tells your brand story and one that shines with you for years to come.

Now I’ve been creating amazing work for AstrologyRocksBarbarossa Bay, Brandmake, Chateau AmsterdamChocstar, De Handcoach, HashicorpHello Amsterdam, HKU, LAKWERK, MAGGY’SMBRC the ocean, moozeNeolea, OgreenPalais, PLUUKZSweet Rumour, Swipeguide, WHENI and many more. 


Hard-working, dedicated, responsive and kind.

Working with Roos was very pleasant. She made the whole process really easy and put out a product that we were really happy with. She always made sure we had all of the information that we needed to proceed and was extremely responsive, which is always really helpful.

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Got a creative project? Let’s work together

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