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Style guide
Chocstar chocolate is golden 

Art Direction
Branding

The style of Chocstar 2018 is minimalistic and dark as dark chocolate with a golden touch. We designed the new logo for the brand as well as the corporate identity. We developed new packaging that fits the strategy and the unboxing experience Chocstar wants the customer to have.  This all comes together in a guide with the important brand elements.

22 pages

Adobe InDesign
Adobe Photoshop
Adobe Illustrator
Adobe Lightroom

CREDITS
Branding | Annefrid Imenkamp, Roos Oosterbroek
Art direction & design | Roos Oosterbroek
Copy | Roos Oosterbroek
DTP | Roos Oosterbroek